A responsive website design helps in improving the user experience. It allows designing a website that will automatically optimize itself for whatever device that you use. It is an approach to web design aimed at allowing desktop web pages to be viewed in response to the size of the screen or web browser you are viewing with. It increases the comfort level of the user whether they are using a smartphone or tablet, or any other device whereas mobile apps are made for single operating system and can be used only on mobile devices.
Here is a comparison of responsive web design and mobile apps:
- Responsive website is easier to administer with a single URL and it is easily available to target users on all devices. Mobile apps are programmed in such a way that the user doesn’t have to search for the content. Once the app installed, they can access the company’s data at one touch.
- A responsive website will contain all important information and is cheaper than developing a mobile app.
- Responsive websites do not require additional marketing but mobile apps should be marketed as they are not as easily available as websites to customers.
- Mobile apps are based on a single platform which is helpful for the user of that platform. Responsive website is a new technology and old browsers do not support it. This may result in slow loading or incomplete loading of the page, which may negatively impact user experience.
- Desktop websites and responsive websites are entirely different when used by users with single interface of desktop, and responsive website. In mobile apps, the interface is the same and it does not require any change with user type.
- Mobile apps are more preferred compared to responsive websites when it comes to accessibility and speed because mobile apps help in directing users to their destination. Websites have a large amount of data all of which may not be required by a single user, but mobile apps provide step by step user service.
- Responsive websites do not share personal data of the user with the company whereas mobile apps generate revenue by sharing users’ personal data with the company.
- Both desktop websites and mobile apps require installation and updating. The difference is that with responsive websites, the company will have to make changes whereas mobile apps will need both user and programmer to make changes.
With internet access now available to everyone, a responsive website is very important to ensure users have a good experience. Mobile use is rapidly increasing and users now prefer mobile friendly websites. So this shows that both responsive website design and mobile app development are crucial for any medical business to ensure positive user experience.