Social media is where the entire world comes together in search of topics and discussions that are of interest. These platforms are also immensely beneficial for various businesses including healthcare. Using social media as a tool for healthcare digital marketing helps to promote great content, generate new leads, improve customer satisfaction and thereby improve doctor– patient relationship.
Healthcare consumers toady are likely to search on Google for any medical information or to check on a physician’s reputation. Therefore it is important for healthcare professionals to have a strong content marketing strategy. Using social media for content marketing is an effective way to draw healthcare consumers. There are around 2 billion social media users worldwide and this is why social media becomes so vital to marketing your products and services.
Social media marketers usually do not post — they listen, otherwise known as social monitoring. This is a great way to gauge how your target audience feels about a particular subject or industry. Facebook users collectively generate around 3.2 billion likes and comments each day and monitoring these likes and comments is crucial to determine the current trends. There are many tools available that help in tracking what the targeted audiences are saying and also learn about their interest, perceptions and concerns.
Creating Quality Content
Brandwatch is a tool that provides data driven insights about what healthcare customers and influencers are talking about, identifies the most relevant concerns, questions and needs. Having good knowledge about the needs of healthcare customers helps in finding relevant topics and building quality content. For instance, BuzzFeed is an informative platform that gives high quality content on an array of relevant topics in various fields and they receive millions of visits in a span of 30 days.
With social monitoring, a list of key terms and relevant topics can be identified and content built around these topics is sure to go through various channels in multiple formats and finally on social media for sharing. Social media management tools like Hootsuite and Twitter’s own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, and companies with cross channels marketing departments can look towards objective- focused task management tools.
Sharing Content through Social Media Is More Eye-catchy
The purpose of creating quality content and sharing it on social media is to capture the attention of more potential healthcare customers. Social media is a platform where users can be encouraged to share content. Visual content gets more views, clicks, shares and likes than text-based material. If you are writing a blog, then add social share buttons that are easy to find and also add Click to Tweet in the article. This will help the content to go viral quickly.
Once the content is ready, finding the right influencers is also important. Choosing the right influencers can generate more than double the sales of paid advertising, and increase client retention. A retweet or a share by a person who has an enormous number of followers can be advantageous. Tools like Klout help in measuring influencers score to identify the ones to pursue in your field.
Content marketing is an essential part of any healthcare digital marketing strategy. It helps to tackle specific topics and enhance your organization’s social media presence.